Successful digital marketers are often a mix of analytical and creative expertise.

Those in this role will typically rely on qualitative and quantitative research when developing new strategies, requiring skills in data analytics, data visualisation, and brainstorming inventive ways of connecting with online audiences. You’ll spend much of your time tracking, measuring, and analysing the performance of past online marketing campaigns – demanding a keen eye for detail and the ability to extract meaningful insights out of numeric information.

At the same time (though this may depend on your role), creative skills in content creation will do well to bolster your career. Most digital marketers rely on social media platforms and website content to engage with potential customers; assets that require unique, engaging ideas in order to capture fleeting user attention.

Additionally, various technical skills such as SEO, database querying, and basic HTML/CSS are often staples; helping you leverage these digital tools to greater effect.

Though AIICT cannot guarantee any job outcomes, our course can grant you the fundamental skills required to start your journey into digital marketing.

Potential career paths include:

Growth marketing. AIICT’s marketing program primarily focuses on growth marketing skills and tactics, helping set the stage for junior opportunities in this field. If you’re skilled in data analysis, possess an “experimental” mindset, and embrace new, unconventional ideas – you’ll likely find success in the fast-paced, creative field of growth marketing.

Social media marketing. With our course touching on elements of social media, you’ll build a basic understanding of how to use these platforms to optimise digital marketing tactics. If navigating sites like Twitter, Instagram, YouTube and Facebook come to you like second nature, then you may enjoy the process of social media marketing best. Those in this role typically develop new, clever ways of communicating with online audiences based on the nature of their chosen social media channel.

Digital marketing management. The basic skills you build through our course can act a launchpad toward higher-level, more managerial roles. Those who enjoy the campaign and project management aspects of the field best may choose to head down the path of digital marketing management – merging both their expertise in marketing strategies and business leadership.

AIICT’s Growth Marketing Professional course covers all the technical and practical skills required of a digital “growth” marketing role. These areas include (but are not limited to):

• Data analytics

• Channel acquisition

• Copywriting and content creation

• Marketing automation

• Front-end development

• Social media marketing

• E-mail marketing

• SEO

• Google Analytics and Paid Search

Growth marketing is a subset of digital marketing that focuses on constant strategy testing and experimentation. It accounts for all levels of the “customer funnel” – helping build awareness while also actively improving acquisition, conversion, retention, and referral. Those in this role are highly data-driven, innovative, and constantly find newer, better ways of connecting and interacting with online audiences.

AIICT’s Growth Marketing Professional course is comprised of three globally-recognised IT certifications:

The Certified Digital Marketing Professional certification, provided by the Digital Marketing Institute – covering basic skills in building and implementing effective digital marketing strategies;

The Google Analytics Individual Qualification, focusing on data collection, analysis, and reporting through the Google platform; and

The Google Ads Search Certification, focused on developing and optimising Google Ad campaigns.

All credentials combined aim to equip students with a comprehensive, fundamental knowledge of digital marketing – particularly in leveraging Google-related tools. You’ll also familiarise yourself with basic skills in front-end web development (for site optimisation), project management, automated marketing solutions, and customer success management.

The course is also delivered online, allowing you to flexibly study at a schedule, place, and pace that suits you and your needs best. Through our online learning portal, you’ll also gain access to a variety of study materials, including webinars, eBooks, video content, and quizzes. This platform also provides plenty of tools to network with other aspiring professionals in your course, as well as receive mentorship from industry experts.