Digital Marketing Manager

Discover the daily job duties, in-demand skills, and common qualifications of a digital marketing manager. Explore statistics surrounding industry growth, employment opportunities, weekly hour worked, and salary potential.

Overview

Digital marketing managers oversee a company’s online marketing campaigns, creating effective strategies for promoting their brand, products, and services. This includes identifying the business’ target market, selecting the best digital platforms (i.e. social media channels) for contact, and helping develop a memorable, unique brand persona. The process may also involve analysing market insights, helping managers discover new demographical data and methods of communication.

The role therefore requires an expertise of one’s market, the e-commerce industry, and the current trends or developments of the digital marketplace. Technical skills in SEO and a knowledge of common Internet regulations are also a bonus.

These professionals typically work in an in-office team environment, with social media and design software (i.e. Adobe Creative Cloud) as their primary tools.

Digital marketing managers can look forward to plenty of future opportunity, with a projected 21.7% job growth in the next five years – according to SEEK statistics.

Key Skills

  • Skills in Microsoft Office and common design software (i.e. Adobe Photoshop, Canva, etc.)
  • Excellent verbal and written communication skills; required to lead marketing teams as well as write content for online campaigns
  • Expertise in popular social media channels and ways to leverage them for further business growth
  • An in-depth knowledge of their business market and target demographics
  • Strong data analytic skills for evaluating market insights
  • Strong leadership skills for managing teams and fostering collaboration

Quick Facts

Digital marketing managers can find work in most regions of Australia, with New South Wales and Victoria currently holding the largest share of workers. Weekly salary potential is currently higher ($1,737) than the all job average ($1,460) with most employees working full time.

Salary Range

$56,000 – $119,000 (Median: $82,000)*

*Source: Payscale

Average Weekly Hours

44 hours (vs. all jobs average of 44 hours)*

*Source: Job Outlook

Main Industries

Professional, Scientific and Technical Services; Wholesale Trade; and Retail Trade

Most Common Qualification Level

49.5% hold a Bachelor’s Degree

STUDY PATHWAYS

Getting the skills you need is simple by studying one of our information technology courses below.

*Sources: payscale.com.au and joboutlook.gov.au – All information is to be used as a guide only, and are accurate at the time of publication.