Growth Marketing Professional

Marketing drives business growth, and the Growth Marketing Professional course will equip you with the knowledge and skills to contribute to business success. Gain theoretical knowledge and practical know-how to run successful growth marketing programs using the latest tools, plus the ability to analyse and optimise campaign performance.

This course covers all the fundamentals including quantitative and analytical skills, technical skills, qualitative research, copywriting, storytelling, channel acquisition and program management to make you a master of growth. You’ll also learn about customer success, front end development and marketing automation to help you become a complete growth hacker.

Become proficient in digital marketing strategy, social media, Google paid search (PPC), email marketing, Google Analytics, content marketing, search engine optimisation (SEO), and display and video advertising.

The Growth Marketing Professional course is ideal for anyone wanting to become a skilled growth hacker with a broad base of marketing knowledge and skills.

The benefits of completing the Growth Marketing Professional course:

Flexible study – make your own experience

• Start Together, Finish Whenever: all students begin their studies at the same time, but after that, you can move through the course content at your own pace (up to 12 months)

Multi-platform learning environments

• Access a variety of tailored learning experiences, such as video content, quizzes, eBooks, practical activities, expert-led webinars, podcasts, Live Chat, networking, and research

Mentorship with industry experts

• Connect with our carefully selected group of experts in the field, whose role is to mentor you through your growth marketing course online content and help you connect with the online communities

Globally recognised certifications

• Launch your career with Digital Marketing Institute and Google certifications that are highly respected by employers
• Receive digital badges for your non-certification topics, which will also get you noticed on your employment journey

Networking opportunities

• Attend regular webinars by industry leaders to connect you with the most prominent figures in growth marketing today

The Growth Marketing Professional course is made up of three Certifications, provided through Digital Marketing Institue and Google. Each Certification is comprised of numerous courses:

Certified Digital Marketing Professional
This program is a foundation course designed to provide students with an overview of the variety of digital marketing channels and equip you with skills to effectively use those channels in building and implementing a cohesive digital marketing strategy.

Google Analytics Individual Qualification
This course includes basic and advanced Google Analytics concepts, covering planning and principles; implementation and data collection; configuration and administration; conversion and attribution; and reports, metrics, and dimensions.

Google Ads Search Certification 
With this online course,  you will be able to demonstrate your mastery of building and optimizing Google Search campaigns. You will have the ability to leverage automated solutions like Smart Bidding and Audience Solutions to boost campaign performance for specific marketing objectives. 

Other Course Inclusions

• Job-ready personal development skills and assessments

• Front-End Development for Website Optimisation, Customer Success Management Fundamentals, Growth Hacking Tools and Project Management Frameworks

• Access to sourced content from Digital Marketing Institute, the global certification standard in Digital Marketing education, including lifetime membership, practical activities, real-world scenario templates, toolkits and much more

AIICT has partnered with leading employers in Australia to develop a digital marketing course that prepares you for a role as a Junior Growth Marketer. The course content is developed with the latest content, certifications, and multi-platform environments to prepare you for your career.

By enrolling in the course, you will be eligible to take part in the Industry Partner Program, where we connect you with those recruiting for front-line roles in the market.

The course requires no prerequisites; even if you are brand new to IT, with the right attitude and appetite to learn, you will be able to join the course.

You will begin your study in a cohort with your fellow students – from there, you will have twelve months to complete the course, entirely at your own pace.

Tech Requirements

While there are no prerequisites for the course, you will need to have access to a laptop or desktop computer with a reliable internet connection.

AIICT accepts no responsibility for personal electronic devices that are utilised for the course and undertakes no responsibility to investigate their damage.

Exams

The course includes three exams across three certifications that need to be undertaken in-person at a testing centre near you, or in an online proctored environment. Exam fees are included in the cost of the course. AIICT provides you with exam vouchers in order to register for these exams.

What happens next?

Here’s what you can expect after you’ve applied.

• A course advisor will call to chat about your course and answer any questions you may have
• You can go on to complete the online enrolment process or contact your course advisor with any questions you might have
• Once enrolled, you will be invited to attend an online orientation and you will be ready to start studying with the next cohort of students

The total course cost is $4,950 incl. GST.

Payment Options 

AIICT offers payment plans to support students through their financial obligations of studying. Two payment options are available: Full Fee and Payment Plan.

1. Pay Upfront 

Pay a once-off $4,455 fee.

The Full Fee includes a 10% discount – a saving of $495.

2. Payment Plan

Pay 8 monthly payments of $618.75 for the duration of the course.

If you have any questions about how payment plans work, simply reach out to our customer service team on 1800 515 110 or email us at [email protected].