This program is a foundation course designed to provide students with an overview of the variety of digital marketing channels and equip you with skills to effectively use those channels in building and implementing a cohesive digital marketing strategy.
This course includes basic and advanced Google Analytics concepts, covering planning and principles; implementation and data collection; configuration and administration; conversion and attribution; and reports, metrics, and dimensions.
With this online course, you will be able to demonstrate your mastery of building and optimizing Google Search campaigns. You will have the ability to leverage automated solutions like Smart Bidding and Audience Solutions to boost campaign performance for specific marketing objectives.
Job-ready personal development skills and assessments
Front-End Development for Website Optimisation, Customer Success Management Fundamentals, Growth Hacking Tools and Project Management Frameworks
Access to sourced content from Digital Marketing Institute, the global certification standard in Digital Marketing education, including lifetime membership, practical activities, real-world scenario templates, toolkits and much more