Explore the daily responsibilities, required skills, and salary potential of a growth marketing manager. Discover industry statistics surrounding job growth, common qualifications, and main sectors of employment.
Growth marketing managers are responsible for tracking, analysing, and recording important business data, using these insights to identify specific metrics to improve, then executing the appropriate growth initiatives. This could include information on customer demand, demographics, engagement, and common problem areas.
With the right data, managers select specific business areas to test new growth strategies. Should tests be performed within a product, growth marketing managers may work with the development team to implement the necessary changes. Alongside devising growth initiatives, these professionals also communicate their customer insights to relevant stakeholders; helping departments navigate through current trends and recurring issues.
These professionals typically report to the CEO of a company, the head of their marketing department, and the head of the product management. They also commonly possess skills in analytics, engineering, design, operations, and digital marketing.
As a subset of digital marketing managers, growth marketing managers can look forward to plenty of future opportunity. According to SEEK statistics, the industry is projected to experience a 21.7% job growth in the next five years.
- Data analytics skills for gathering, organising, and analysing market insights
- Critical thinking skills to create structured action plans from gathered data
- Acquisition skills – such as experience with affiliate marketing, content marketing, and SEO-optimised content
- Prioritisation skills for organising and managing multiple growth experiments
- Excellent communication skills for liaising with other managers, departments, and external stakeholders
- Creative problem-solving skills for developing innovative growth initiatives
Growth marketing managers can find work in most regions of Australia, with New South Wales and Victoria currently holding the largest share of workers. Weekly salary potential is currently higher ($1,737) than the all job average ($1,460) with most employees working full time.
$56,000 – $119,000 (Median: $82,000)*
Average Weekly Hours
44 hours (vs. all jobs average of 44 hours)*
*Source: Job Outlook
Professional, Scientific and Technical Services; Wholesale Trade; and Retail Trade
Most Common Qualification Level
49.5% hold a Bachelor’s Degree
Getting the skills you need is simple by studying one of our information technology courses below.
- Growth Marketing Professional
- ICT40120 – Certificate IV in Information Technology (Networking)
- ICT50615 – Diploma of Website Development
- ICT50118 – Diploma of Information Technology
- Certified Cyber Security Professional
- Certified Data Science Professional
- Certified Microsoft Full Stack Developer
- Cloud Computing Certified Professional
Get the latest news from AIICT, industry updates and course information.
A BALANCED APPROACH TO TRAINING WITH DDLS
DDLS is Australia’s largest provider of corporate IT and process training, with the widest portfolio of strategic partners and courses in Australia. For more than 25 years, DDLS has been an award-winning non-accredited training provider, spanning across Australia and into Asia.
DDLS partners with world-class companies to help organisations and individuals in the IT industry remain up-to-date with new processes, technology and platforms to reduce risk and enable efficient business practices.
GAIN A COMPETITIVE EDGE WITH THE MICROSOFT AZURE
Azure Dev Tools for Teaching provides developer tools and learning resources that students need to build their cloud-based skills. It also allows students to build, deploy, and manage applications with comprehensive Azure cloud services. Whether you’re a student getting started, or just interested in building cloud-based skills in your community, this platform has got the cloud development resources you need. Azure based tools and environments are profoundly used during the AIICT learning cycle and assist the students in becoming familiar with the Microsoft Azure environment utilised in the IT industry.
Specifically designed around building your expertise in today’s most popular technologies, the Microsoft Imagine Academy is focused on helping you to gain Microsoft Certification, a globally recognised credential that will give you a distinctive edge in the competitive job market.
GLOBALLY RECOGNISED CERTIFICATIONS TO PUT YOU AHEAD OF THE COMPETITION
For our Certified Cybersecurity Professional course offering, AIICT has partnered with the Computing Technology Industry Association (CompTIA). CompTIA is the leading provider of vendor-neutral IT certifications in the world. These certifications are accredited by International Organisation for Standardisation and the American National Standards Institute (ISO/ANSI)
CONNECTING THE HUMANS OF DEVOPS
Partners of DevOps Institute represent an exclusive group of organizations who have gone through the rigor & investment in supporting the advancement of the Humans of DevOps. Partners represent a crucial pillar in enabling individuals & organizations to equip them for DevOps success.
THE GLOBAL AUTHORITY ON DIGITAL MARKETING CAPABILITY
Digital Marketing Institute (DMI) is the world leader in digital marketing skills development with a proven track record in transforming the skills of digital professionals to help build successful careers and promote continuous learning, to shape the workforce of the future.
BE MORE THAN CLOUD TRAINED. GET AWS CERTIFIED
Amazon Web Services (AWS) helps learners build credibility and confidence by validating their expertise with an industry recognised credential, and organisations identify skills professionals to leave initiatives using AWS. AIICT partnered with AWS to provide beginner-friendly certification for our Cloud Computing Certified Professional course and curated content for the Certified Artificial Intelligence Professional course. AWS is a comprehensive and broadly adopted cloud platform that will allow students to innovate, experiment and iterate.
GLOBAL ACCREDITATION BODY FOR SCRUM AND AGILE CERTIFICATIONS
Scrum is one of the most popular Agile methodologies. It is an adaptive, iterative, fast, flexible, and effective methodology designed to deliver significant value quickly and throughout a project. Scrum ensures transparency in communication and creates an environment of collective accountability and continuous progress. The Scrum framework, as defined in the SBOK® Guide, is structured in such a way that it supports product and service development in all types of industries and in any type of project, irrespective of its complexity.
BUILDING VICTORIA’S DIGITAL WORKFORCE
DDLS and the Australian Institute of ICT (AIICT) were recently successful in becoming an approved training provider of the Victorian Digital Jobs Program which is a 6-month program that takes experienced mid-career Victorians and helps them transition into digital careers.
TRANSITION TO A MEANINGFUL CAREER IN TECH
Microsoft and AIICT are committed to empowering transitioning Australian Defence Force (ADF) service members and former serving/already separated members through relevant training that leads to meaningful careers in tech.