Marketing Executive

Discover the daily job duties, in-demand skills, and common qualifications of a marketing executive. Explore statistics surrounding industry growth, employment opportunities, weekly hour worked, and salary potential.

Overview

A marketing executive may perform a number of different duties depending upon the specific needs of their organization. They may lead, plan, supervise, and check up on the circulation of promotional merchandise. In this role, travel may be required, as marketing executives often are required to attend trade shows to search for products, network, and meet new clients. Marketing executives also typically attend many meetings, a setting in which new marketing ideas, projects, or computer-software programs are discussed. These professionals also may become involved in testing campaigns, and they must have the ability to work with computer software to monitor the results of those campaigns and gauge client or consumer interest.

A professional in this field also must be up to date with the needs of their target market and clients. They also must possess good social skills, as a large part of their job is to meet with various clients, and establish and maintain good relationships. Education and experience in marketing are required.

Key Skills

  • Marketing Communications
  • Strategic Marketing
  • Marketing Management
  • Social Media Marketing
  • Online Marketing

Quick Facts

Employees with Marketing Executive in their job title in Sydney, New South Wales earn an average of 1.2% more than the national average. These job titles also find higher than average salaries in Melbourne, Victoria (0.5% more). The lowest salaries can be found in Adelaide, South Australia (6.3% less), Perth, Western Australia (4.9% less) and Gold Coast, Queensland (3.7% less).

Salary Range

$50,000 – $81,000 (Median: $64,000)*

*Source: Payscale

Average Weekly Hours

40 hours

STUDY PATHWAYS

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*Sources: payscale.com.au – All information is to be used as a guide only, and are accurate at the time of publication.