Discover the daily job duties, in-demand skills, and common qualifications of a digital marketing manager. Explore statistics surrounding industry growth, employment opportunities, weekly hour worked, and salary potential.
Overview
Digital marketing managers oversee a company’s online marketing campaigns, creating effective strategies for promoting their brand, products, and services. This includes identifying the business’ target market, selecting the best digital platforms (i.e. social media channels) for contact, and helping develop a memorable, unique brand persona. The process may also involve analysing market insights, helping managers discover new demographical data and methods of communication.
The role therefore requires an expertise of one’s market, the e-commerce industry, and the current trends or developments of the digital marketplace. Technical skills in SEO and a knowledge of common Internet regulations are also a bonus.
These professionals typically work in an in-office team environment, with social media and design software (i.e. Adobe Creative Cloud) as their primary tools.
Digital marketing managers can look forward to plenty of future opportunity, with a projected 21.7% job growth in the next five years – according to SEEK statistics.
Key Skills
Skills in Microsoft Office and common design software (i.e. Adobe Photoshop, Canva, etc.)
Excellent verbal and written communication skills; required to lead marketing teams as well as write content for online campaigns
Expertise in popular social media channels and ways to leverage them for further business growth
An in-depth knowledge of their business market and target demographics
Strong data analytic skills for evaluating market insights
Strong leadership skills for managing teams and fostering collaboration
Quick Facts
Digital marketing managers can find work in most regions of Australia, with New South Wales and Victoria currently holding the largest share of workers. Weekly salary potential is currently higher ($1,737) than the all job average ($1,460) with most employees working full time.
Salary Range
$56,000 - $119,000 (Median: $82,000)*
*Source: Payscale
Average Weekly Hours
44 hours (vs. all jobs average of 44 hours)*
*Source: Job Outlook
Main Industries
Professional, Scientific and Technical Services; Wholesale Trade; and Retail Trade
Most Common Qualification Level
49.5% hold a Bachelor’s Degree
STUDY PATHWAYS
Getting the skills you need is simple by studying one of our information technology courses below.
ICT40120 - Certificate IV in Information Technology (Networking)
ICT50220 – Diploma of Information Technology (Back End Web Development)
ICT50220 – Diploma of Information Technology (Advanced Networking)
*Sources: payscale.com.au and joboutlook.gov.au – All information is to be used as a guide only, and are accurate at the time of publication.
