Whether to specialise in the industry or further one’s professional skills, studying marketing can broaden one’s career opportunities – equipping them with a stronger knowledge of business, customer service, and digital social networks. The area additionally helps one sharpen their soft skills in communication and critical thinking; both highly valued in any role, regardless of industry.
Further training can also benefit those currently employed in the field, equipping them with competitive and up-to-date expertise. According to Deloitte research, pursuing these studies can even boost one’s earning potential; with the average annual income of postgraduate qualification holders set to rise to $150,431 by 2021-2022.
We dive further into the transferable and technical skillsets one can gain from a marketing course, and how AIICT can help, below.
How to negotiate and influence people
Strong communication and interpersonal skills are a major benefit to studying marketing, as the field relies on persuasion and influence to effectively spotlight new products or services. One must be able to capture, engage, and inspire others through well-spoken (or well-written) pitches – whether it’s crafting ad copy, closing business deals over the phone, writing scripts for TV commercials, or assisting with large-scale multimedia campaigns.
Powerful, eloquent words are imperative to marketing one’s business, and pursuing the appropriate industry training can help one master just this.
With marketing roles typically taking place in a team environment, students can also improve their collaborative abilities. A marketer’s work typically coincides with those of other departments, such as salespeople, brand ambassadors, and graphic designers. By studying in the field, individuals can build on these valuable soft skills, currently sought after by most employers in the country (and worldwide).
Skills in digital media
We currently live in an increasingly internet-reliant society – with Australia holding an approximate 22.31 million users as of January 2021. Since marketing is focused on expanding a company’s outreach, the skills to leverage online social tools and technology is a must.
Those who study marketing are thus likely to build their knowledge of digital media; and the methods of using its platforms, applications, and communication channels to capture the widest audience and consumer base possible. These go hand-in-hand with one’s newfound persuasion skills, as online environments often have their own, unique styles of marketing copy and interaction – requiring new, creative, and convincing ways of engaging with audiences. (Social media, for example, requires marketers to adopt a more conversational, authentic presence; helping built trust and relatability with online users.)
Additionally, students are also likely to learn valuable skills in Search Engine Optimisation (SEO), email marketing, Google Analytics, and marketing automation tools, among others. With most businesses migrating to digital media, such skillsets are also transferable across industries – and personally beneficial to anyone building a brand presence or creating content online.
The Australian Institute of ICT (AIICT)’s Growth Marketing Professional course covers just this; exploring areas of SEO, online analytics, and content marketing to help any individual, marketer or otherwise, leverage common digital tools for brand and business growth.
Ability to interpret and analyse data
A core aspect of marketing is the ability to gather, assess, and interpret relevant customer and industry data. This can include information related to audience demographics and online activity; and can be related to social media, website traffic, e-commerce sales, and more.
By learning to examine and reap valuable insights from online data, marketers can then help brands deliver more targeted, tailor messaging to their target customer base. This, as a result, can lead to more effective marketing campaigns that cater to consumer needs and demands. Such personalisation is crucial, with 52% of customers reportedly likely to switch brands if companies fail to provide individualised customer experiences.
Data analysis can additionally help in accurately measuring the success of such initiatives – helping businesses set proper metrics for financial and marketing success. On the flipside, it can also help one identify the areas of poor performance (i.e. social channels that garner low traffic, posting times that receive low engagement).
Pursuing marketing studies can thus equip one with the proper tools to read and translate business data, a skill (once again) required of any role, in any industry.
Greater awareness of one’s industry
Since marketing is dependent on the latest customer and business trends, working in the field inevitably grants one with a greater sense of industry awareness.
Professionals in the sector need to keep pace with current consumer and competitor activity, often requiring them to read the latest articles, news reports, and industry publications; attend the latest conferences or networking events; and listen in on the latest online conversations and social media trends. Keeping oneself constantly informed is valuable to any job role, and helps one keep focused on the bigger picture.
Marketing training (such as AIICT’s growth marketing course) typically explores skills in qualitative research, online analytics, and promotional strategies – equipping students with the discipline and drive to stay up to date on the latest industry activities and developments.
Ability to make critical and creative decisions
Finally, pursuing marketing allows one to bolster their creative and critical thinking skills.
Working in the field requires innovative, out-of-the-box ideas to stand out among saturated markets. Tried-and-true, yet safe tactics can only get a brand so far – to truly capture consumer attention, leveraging unique tools, platforms, channels and messages are key to differentiating themselves from competitors.
Marketers are also often required to have aesthetic sensibilities; working with graphic designers and content creators to craft both substantial and visually pleasing material. They may also be required to brainstorm concepts for new products, services, and programs – as well as evaluate pro duct packaging options.
Following data analysis, these professionals may additionally be required to devise suggested action plans for a company. Here’s where one can improve on their critical thinking skills, as they craft effective marketing strategies based on the statistics, trends, and qualitative information at hand.
Pursuing marketing studies can thus help one hone or build their skills in visual and business creativity, as well as problem-solving and analytical decision-making.
Looking to dive into the marketing field?
Marketing skills are integral to any business, and whether you plan to specialise in the field or simply seek a more comprehensive, competitive skillset for employment – the right training and qualifications can help you get there.
As mentioned, AIICT currently offers a Growth Marketing Professional (GMP) course; a 3-month program that explores both the theoretical and practical expertise to cultivate and grow one’s brand. Students will focus on areas of social media, data analysis, marketing automation, and SEO (among others), helping them build the technical, digital, and soft skills required to succeed in the field.
Best of all, the course is delivered completely online – allowing individuals to study at a pace and place that suit them best.
Step into one of country’s top industries for future growth, and enquire with us on the course today.